Consumer behaviour food waste

  • Are consumers to blame for food waste?

    In developed countries the main contributor to food waste is consumers who make up 43 % of the problem.
    This cycle of buying too much and then throwing food away could waste as much as 74 billion pounds of food a year..

  • How do consumers contribute to food waste?

    At the retail level, equipment malfunction (such as faulty cold storage), over-ordering, and culling of blemished produce can result in food loss.
    Consumers also contribute to food loss when they buy or cook more than they need and choose to throw out the extras (See Buzby et al (2014))..

  • What are the factors affecting consumer behaviour in the food industry?

    Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth..

  • What is consumer food waste?

    There are a number of factors that can contribute to food loss and waste (FLW) at the consumer level: Improper storage – food not being used before it goes bad.
    Food spoilage at home occurs due to, lack of visibility in refrigerators, partially used ingredients and misjudged food needs..

  • What is perceived Behavioural control food waste?

    Perceived behavioural control is how difficult one perceives to enact a behaviour, and the source is the control beliefs of each individual.
    In this case, if wasting food is perceived to be easier than it is to not waste it, consumers will choose to waste food instead..

  • More specifically, Member States are required to take the necessary measures to reduce food waste by the end of 2030:

    by 10%, in processing and manufacturing,by 30% (per capita), jointly at retail and consumption (restaurants, food services and households).
  • Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth.
  • In developed countries the main contributor to food waste is consumers who make up 43 % of the problem.
    This cycle of buying too much and then throwing food away could waste as much as 74 billion pounds of food a year.
Jan 25, 2022The authors report on 49 primary studies that deal the lack of planning, excessive purchases and the non-reuse of food leftovers by the consumer 
To combat food waste, it is important for consumers to change their behaviour in terms of buying, preparing and storing food. Simple solutions include making a shopping list, using a measuring cup to determine the right portions and knowing where and how to store a specific product.

Do consumers know about food waste at the local level?

A lack of knowledge regarding consumer food waste at the local level limits the ability to inform place-based solutions that are locally relevant

We administered an online survey to examine consumer perceptions, behaviors, and knowledge of food waste at the household level in Montana, a rural state in the United States

How does consumer behavior affect food waste?

A total of 211 consumers participated in answering questions on household composition, food management behavior (e

g

, food purchase planning) and food waste awareness (i

e

, concern about wasting food and intention not to waste food)

Results show that purchase behavior in-store was the main driver of food waste

What are the characteristics of food waste?

The authors report on 49 primary studies that deal the lack of planning, excessive purchases and the non-reuse of food leftovers by the consumer as the characteristics most evidenced as a consequence of food waste

Furthermore, fruits, vegetables and bread are the most wasted food


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