Consumer behaviour news articles

  • How do websites track consumer behavior?

    For example, a cookie can track when a customer is on a website and use the data to serve a retargeted ad later.
    However, unless the visitor offers their personal information, the cookie and the person's data remain anonymous.
    You won't know the age, gender, or other useful marketing data..

  • Consumers on social media look up to these influencers for recommendations and advice on products.
    A positive influence will encourage the consumer to buy the product.
    Influencer marketing can work wonders for your brand by attracting more customers.
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