Consumer behaviour tech

  • How will consumer behaviours evolve under the emerging technologies?

    Consumer behavior has transformed over time, driven by technological advancements and changing societal norms.
    Today, consumers are more informed, connected, and empowered.
    They have access to vast information, opinions, and options, shaping their decision-making process..

  • But what is consumer behavior, you might ask? Consumer behavior is how people buy stuff, and how they reached that decision.
    These are people that are looking for products and services for themselves.
    This information is worth its weight in gold for businesses around the world.
  • For one, excessive smartphone use is linked to lower empathy and diminished satisfaction with life.
    Then there's the fact that it, in the extreme, smartphone dependence fosters antisocial behaviors, leading individuals to a life of reclusion and eventual isolation.
  • Greater Choice and Customization.
    The internet has helped people shop from anywhere in the world and have their purchases delivered right to their doorstep.
    This has led to increased global competition, forcing companies to focus on customer loyalty and engagement to survive.
While the influence of technology on consumer behavior is the cause of higher expectations, it also offers companies solutions to meet those expectations.

How can we understand local consumer behaviours with a digital lifestyle?

A conceptual framework has been developed to address these research gaps with the aim of also studying local consumer behaviours with a digital lifestyle to better understand the local market by utilising analogies

How consumer technology products affect consumers' purchasing patterns & behaviors?

Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors

The companies catering to this market have demonstrated unprecedented innovation and financial performance

Therefore, it is important to understand how consumers process such brands in forming their product preferences

What is changing consumer behaviour?

Ever changing consumer behaviour means that 75% of consumers now prefer to receive brand communications via email or mobile, and only a third prefer to start customer support interactions via phone or customer service representatives


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