Consumer behavior kings

  • Why is consumer said to be the king?

    It is true in today's conditions as consumers are the kings ,they make or break the seller . they are so empowered today , in terms of options ,choices ,better opportunities,better shopping experience ,etc . they have also got consumer rights .
    They are more aware of what is right ,trending ,in fashion ,etc ..

The field uses these perspectives to examine individual and collective consumption behaviours in various cultural, social, economic and environmental settings.

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