Consumer behaviour social factors

How social factors affect consumer behavior?
The main social factors affecting consumer behavior are family, roles and status.
Social factors have a direct impact on the consumption and purchasing behavior of people.
Consumer behavior is an action that affects not only individuals and societies, but also countries and national economies..
What are social factors?
factors (e.g., attitudes) that affect thought or behavior in social contexts or that affect self-concept vis-à-vis other individuals or groups..
What are the social and external factors influencing consumer behavior?
External influences include culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, and market mix factors.
An individual's motivation, perception, attitude, and beliefs are considered psychological factors..
Influence on Consumer Behavior
Perhaps the most obvious effect is the level of disposable income of each social class.
Generally, the rich have the ability to purchase more consumer goods than those with less income, and those goods are of higher quality.
There is also a distinction in the type of goods purchased.
Personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self-concept also play a major role in your buying behavior (refer to Figure 3.6).
Social Factors
These factors include – population growth, age distribution, health consciousness, career attitudes and so on.
These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.

Social Factors affecting Consumer Behaviour

Reference Groups.
Immediate Family Members.
Relatives.
Role in the Society.
Status in the society.

Social Class Like culture, it affects consumer behavior by shaping individuals' perceptions of their needs and wants. People in the same social class tend to have similar attitudes, live in similar neighborhoods, attend the same schools, have similar tastes in fashion, and shop at the same types of stores.

How does social interaction affect consumer behavior?

The individuals' routine behavioral actions and reactions tend to get influenced by social contacts and social interactions with other members of society ( Myers & Twenge, 2019, p

5 )

This phenomenon is very much applicable to consumers

The interaction with the social environment greatly influences their purchase and consumption behaviors

What are social factors influencing consumer buying decision?

Social Factors influencing consumer buying decision can be classified as under: Every individual has some people around who influence him/her in any way

Reference groups comprise of people that individuals compare themselves with

Every individual knows some people in the society who become their idols in due course of time

What factors influence consumer behavior?

Social factors represent another important set of influences on consumer behavior

Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family

A person’s culture is represented by a large group of people with a similar heritage

Consumer behaviour social factors

How social factors affect consumer behavior?

What are social factors?

What are the social and external factors influencing consumer behavior?

How does social interaction affect consumer behavior?

What are social factors influencing consumer buying decision?

What factors influence consumer behavior?