Consumer electronics gfk

  • What is electronic consumer goods?

    The industry is extremely competitive, with new companies always entering the market and competing with major players, like Apple and Sony.
    The past years' events affected the market..

  • Who is the market leader in consumer electronics?

    Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes.
    Consumer electronics include devices used for entertainment, communications and recreation..

  • Types and uses of consumer electronics
    The first popular consumer electronics were radio receivers, calculators, and later, televisions and pocket game consoles.
    Today, the list of most common CE devices includes: Personal computers and laptops.
Looking at the full year, GfK expects overall sales to decline in 2022. The start of 2022 has been difficult for the global consumer electronics market for 

How did the consumer electronics market perform in 2018?

The global market for consumer electronics ended the year 2018 with a six percent increase in sales while total sales of around €138 billion were recorded

All regions were able to make significant gains

GfK predicts growth of around four percent for 2019

What data does GfK collect?

GfK regularly collects sales data in more than 70 countries worldwide as part of the retail panel regarding products in the consumer electronics sector such as televisions, audio products and in-car electronics

All figures are related to the overall market, i

e all of the devices sold in a country's consumer electronics sector

Who is GfK?

GfK Growth from Knowledge

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media


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