Contemporary sociological theory ritzer

  • What did Ritzer believe?

    This lesson will explain and provide examples of the principles that George Ritzer put forth in his 1993 book, The McDonaldization of Society.
    Ritzer theorized that the principles of fast-food chains—efficiency, calculability, control, and predictability—were also being applied to the rest of American life..

  • Toward an Integrated Sociological Paradigm (1981)
    Ritzer proposes an integrated paradigm dealing with the interrelationships between the many levels of social reality.
Professor Ritzer's main theoretical interests lie in metatheory and in applied social theory Ritzer's. Contemporary Sociological Theory and Its Classic Roots: 

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