Creative and entrepreneurial thinking handbook

How are creative and critical thinking both needed in entrepreneurship?

For example, a small-business owner who needs to increase sales may use critical thinking to look at past sales data and then create a marketing plan targeting their most profitable customers.
They might also use creative thinking to ideate a new product or service to attract new customers and boost sales..

What are the types of creativity in entrepreneurship?

According to Arne Dietrich, the four different types of creativity are:

What is the importance of creativity in entrepreneurship?

Creativity and innovation helps develop new ways of improving an existing product or service to optimize the business.
This also allows entrepreneurs to think outside the box and beyond the traditional solutions.
Through this opportunity new, interesting, potential yet versatile idea come up..

Why is creativity important in entrepreneurship?

Creativity and innovation helps develop new ways of improving an existing product or service to optimize the business.
This also allows entrepreneurs to think outside the box and beyond the traditional solutions.
Through this opportunity new, interesting, potential yet versatile idea come up..

According to Arne Dietrich, the four different types of creativity are: