Importance of cross cultural communication pdf

What is the importance of cross-cultural communication?
Good cross-cultural understanding improves communication between people from different cultures.
Consequently, it fosters greater trust.
When employees or customers are aware of potential differences and similarities, they're likely to pay closer attention._{Mar 14, 2023}.
What is the importance of culture in communication?
Culture can affect how people communicate in different ways.
For example, it may affect communication styles in aspects such as phrases, words, gestures, and languages used.
Culture can also affect how people deliver information and their attitudes towards conflict..
Some of the benefits of having cross-cultural understanding are: Enhance our personal and professional relationships by fostering trust, empathy and cooperation.
Enrich our learning and creativity by exposing us to new ideas, perspectives and experiences.

What is the importance of cross-cultural communication?