Cultural globalization slideshare

What are the components of globalization?

First, globalization has components at the economic, political, and social levels

Globalization has great interdependence (Guillen, 2010)

Secondly, globalization consists of the diffusion of values, technology, and practices The start of globalization is, however, a debated issue

Presently, there are three

What is cultural globalization?

Cultural Globalization-concepts Cultural globalization: the transmission of culture globally Facilitated by the movement of people, objects, signs and symbols

Travel Movement of books and cultural artifacts Key: forms of communication and transportation

What is globalization and why is it important?

Globalization can be defined as the process through which the world starts to seem like one place due to the fact that various parts of the world are able to access the same type of things such as news and products and in the process begin to share similarities such as practice of cultures, lifestyles, and ways of doing business

GlobalHue was a privately owned advertising agency specializing in what the firm called a culture based approach to marketing, with offices in New York City and Southfield, Michigan (Detroit).
The agency provided companies with an integrated approach to marketing to ethnic-specific audiences.

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Globalization culture and the problem of identity
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