Customer relationship management helps celcom become number one

  • What is a customer relationship management system and what is it used for 1 point?

    Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
    The goal is simple: Improve business relationships.
    A CRM system helps companies stay connected to customers, streamline processes, and improve profitability..

  • What is successful customer relationship management strategies?

    Stay in touch.
    Make customer communications timely and relevant.
    Don't spam existing customers, but also be careful not to contact them too infrequently.
    Targeting tailored messages at customers according to what they are interested in, via their preferred medium, is the best way to build relationship..

  • What is the benefit of customer relationship management?

    One of the main benefits of CRM is improved relationships with your customers.
    A CRM system manages all your business contacts and stores important information about them across all channels, including demographics, purchase history, and previous communications..

  • What is the main purpose of customer relationship management?

    CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
    The goal is to improve customer service relationships and assist with customer retention and drive sales growth..

  • Why is customer service relationship management important?

    Customer relationship management works to help the sales process through streamlining.
    When the sales process is streamlined and seamless, it helps to keep everyone in a sales team on track and gives customers clear steps for making purchases..

  • Good CRMs allow you to monitor each customer's journey through the sales funnel, prompt you to follow-up at appropriate points, and record each customer interaction, enabling you to tailor your conversation to each stage.
    Great CRMs take that information and use it to optimize broader business operations.
  • The ultimate goal of customer relationship management is to create long-term, mutually beneficial relationships with customers by satisfying their needs and expectations.
To become number one in the Malaysian market again, Celcom's senior management knew that the company had to build better networks and market more aggressively, 

What is Celcom's holistic view of a customer?

Celcom’s holistic view of a customer includes family relationships, which has special significance when marketing in Asia

The company is able to see every aspect of service each customer uses, which makes cross-marketing and up-selling more efficient

seven-module Oracle system business

What makes Celcom a great company?

A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level

Celcom is part of the Axiata Group of Companies, one of the world’s largest telecommunications companies, with close to 230 million customers across 9 Asian markets

Why is Celcom a leading telecommunications company in Malaysia?

As a leading telecommunications company in Malaysia, Celcom takes pride in its core value of Uncompromising Integrityand is committed to conducting business with Zero Tolerance Policyon bribery and corruption to achieve the highest level of trust, transparency and credibility in its business operations

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