Customer relationship management kristin anderson carol kerr pdf

How are they integrated with the rest of our business model? Steve Blank’s philosophy for Customer Relationships centers around this funnel which represents the idea of getting or acquiring new customers, keeping them, and growing their value to the business

There are several misunderstandings in Customer Relationship Management to be checked otherwise these may cost the organization revenue and profits

Identifying CRM with a software system- CRM is a business strategy which consists of people and business processes in addition to technological implementations

Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships

This text helped me in my Marketing Class, good read for supplimental information