Customer relationship management notes mba pdf

What is MBA in customer relationship management?
The degree is the deep study of customer behaviour and their demand and satisfaction.
After the completion of MBA Customer Relationship Management Distance Education degree, the student will be able to understand the demand of the customer and their needs and demand..
CRM is essential for many corporate processes, including marketing, sales, and strategic decision-making.
Role of CRM in marketing and sales: By assisting businesses in understanding the needs and preferences of their customers, CRM enables them to modify their marketing and sales tactics accordingly.

1. Alok Kumar Rai, CRM CONCEPT & CASES, Prentice Hall of India Privat… 2

Unit – I CRM concepts – Acquiring customers, – Customer loyalty and optimizing customer relationships – CRM defined – success factors

1. Briefly, explain prioritizing in CRM. 2

Provided MBA 4th Sem Customer Relationship Management Notes & Books Pdf will help you so much while exam preparation

How to prepare for MBA 4th SEM Customer Relationship Management exam?

Provided MBA 4th Sem Customer Relationship Management Notes & Books Pdf will help you so much while exam preparation

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Also, you can refer to the reference books and important questions of MBA Customer Relationship Management from this page