Customer relationship management research paper pdf

  • What is CRM research?

    A research CRM is a tool that manages and organizes interactions between researchers and their research participants.
    CRMs are commonly known as sales tools, but in the context of user research, a research CRM is a tool that manages and organizes interactions between researchers and their research participants..

  • What is CRM Researchgate?

    Customer relationship management (CRM) is a combination of people, processes, and technology (Chen and Popovich, 2003) that seeks to provide. understanding of customer needs (Stringfellow et al., 2004), to support a business. strategy (Ling and Yen, 2001; Bull, 2003), and to build long-term relationships with..

How does technology affect customer relationship management (CRM)?

This article discusses the utilization of technology, particularly artificial intelligence (AI) and blockchain, in customer relationship management (CRM)

The use of technology in CRM helps companies improve customer experience, maximize customer value, and make better business decisions


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