Customer relationship management reference books

16 Best CRM Books For Excellent Customer Service In 2023

Customer Relationship Management Concepts and Technologies (Fourth edition)
How to Win Friends and Influence People.
Managing Customer Experience and Relationships: A Strategic Framework.
Data Mining Techniques in CRM: Inside Customer Segmentation.

References. 1. Dr.G. Chuna Babu 2016. Cambra – Fierro, Centeno, Olavarria, and Vazquez – Carrasco 2017. Croteau and LI 2003. Greenleaf and Winer 2002.

What are the references to Customer Relationship marketing?

References 1 Gamble, P , Stone, M and Woodcock, N

(1999) Customer relationship marketing: up close and personal

London: Kogan Page; Jain, S C (2005) CRM shifts the paradigm

Journal of Strategic Marketing, Vol

13, December, pp 275–291; Evans, M , O’Malley, L and Patterson, M

(2004) Exploing direct and customer relationship marketing

10 Best Books on Customer Relationship Management

1."Customer Relationship Management: Concepts and Cases" by Rai A K ...
2."Customer Relationship Management" by G Shainesh and Jagdish N Sheth ...
3."Customer Relationship Management (CRM)" by Dr K Govinda Bhat ...
4."Customer Relationship Management: A Strategic Approach to Marketing" by Mukerjee K ...
5."Customer Relationship Management: Concepts and Technologies" by Francis Buttle and Stan Maklan ...

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