The customer relationship management process can be described as

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.The CRM cycle involves marketing, customer service and sales activities. It starts with outreach and customer acquisition and ideally leads to customer loyalty. There are five key stages in the CRM cycle: Reaching a potential customer Customer acquisition Conversion Customer retention Customer loyalty

The CRM process is a strategy for keeping every customer interaction personalized and meaningful that consists of five main steps. A customer relationship management system (CRM system) provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers.

The customer relationship management process, or CRM, is all about identifying and keeping track of your most valuable customers. This is a great way to create a loyal customer base that will purchase your products and services over and over again.Any strategy or approach that uses data to build, improve and manage customer relationships can fall under the description of ‘CRM,’ but the term is most commonly used in reference to CRM software or technology.