Customer relationship management on

  • What is customer relationship management based on?

    CRM (customer relationship management) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
    The goal is to improve customer service relationships and assist with customer retention and drive sales growth..

Customer relationship management includes the principles, practices, and guidelines an organization follows when interacting with its customers. CRM is often used to refer to technology companies and systems that help manage external interactions with customers.

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