Customer relationship management vs relationship marketing

Relationship marketing is implemented as a strategy and includes activities such as identifying long-term sales and retention goals, public relations, marketing and advertising campaigns. The use of customer relationship management includes the operational tasks that support the relationship marketing strategy.While relationship marketing is a sales and marketing concept, CRM refers to the tools used to carry out the concept. Relationship marketing is implemented as a strategy and includes activities such as identifying long-term sales and retention goals, public relations, marketing and advertising campaigns.Customer relationship management is the process of managing relationships with customers, finding ways to improve and nurture customer relations. Customer relationship marketing is a subset of CRM that consists of using various communication channels in order to build loyalty, brand image, and advocacy.Customer relationship management is a process that aims to keep your customers happy by meeting their needs. On the other hand, customer relationship marketing is the process of attracting new customers by making them aware of your products or services.CRM on the other hand can best be described as an enabler of RM in any Organization. CRM involves process including software and hardware components that automates and helps manage customer engagement. While RM works at a strategy level, CRM helps implement the Strategy.