Customer relationship management magazine

  • What are the 11 C's of CRM?

    Gordon identifies what he terms the 11 C's of Relationship Marketing (which in a sense act as a replacement to the traditional 4 P's of marketing): Customer; Categories; Capabilities; Cost, profitability and value; Control of the contact to cash processes; Collaboration and integration; Customization; Communications, .

  • Customer relationship management (CRM) refers to methodologies, software and Internet capabilities that allow companies to manage their relationships with current and potential customers.
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