Customer relationship management in insurance sector pdf

  • What is Customer Relationship Management in insurance?

    An Insurance CRM, or Customer Relationship Management, is a software tool that insurance companies use to manage interactions with both current and potential customers.
    This system helps companies keep track of customer data, manage leads, and automate communication with customers..

  • What is the objective of CRM in insurance sector?

    CRM in the insurance sector is essential to shaping the industry's future.
    It gives insurers an in-depth understanding of policyholders by combining data from multiple sources and allowing them to offer specialized services.
    It improves operational efficiency while improving the consumer experience..

In order to maintain customer relationship, life insurance companies should provide proper service whenever and wherever it is required. Key words: Customer 

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