Customer relationship management simulation

  • What is analytical CRM examples?

    Analytical CRM is an essential part of customer relationship management.
    Analytical CRM accumulates and analyses different kinds of customer data, including: Sales data: example purchase and return history, brand preferences etc.
    Financial data: payment and credit history, including payment type, credit scores, etc..

  • What is customer simulation?

    The Customer Centricity simulation is a highly interactive experience that teaches participants how to make data-driven decisions to maximize customer lifetime value.
    In a few hours, this simulation delivers a game-changing experience, serving as a catalyst for customer-centric strategies to begin..

  • Analytical CRM (Customer Relationship Management) denotes the systematic electronic analysis of collated customer data.
    Customer data is defined as contact data, customer properties and information derived from both online and offline behavior.
  • What is CRM data analysis? CRM data analysis is a tool that works to process existing data within your CRM system and provide insights for future sales and business decisions.
    CRM data analysis gathers customer, sales, marketing, and product data and transforms it into easily understood visuals.
A groundbreaking marketing simulation that teaches how to maximize customer lifetime value.
Customer Relationship Management (CRM) decisions are available from Year 3 of the AdSim Advertising Simulation. CRM decisions help you track and build 

What is Customer Relationship Management (CRM)?

Equipped with an interactive Customer Relationship Management (CRM) dashboard, students gather and analyze customer behavior data to identify, grow, and sustain a profitable customer base while increasing their organization's market value.

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What is included in the marketing simulation?

It includes ,a comprehensive Teaching Note, detailed appendices, and a variety of supplemental videos.
The Marketing Simulation:

  1. Customer Centricity was authored by Peter Fader
  2. professor of Marketing and developed by the Al West Jr Learning Lab at the Wharton School of the University of Pennsylvania
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What is the marketing simulation – customer centric?

The Marketing Simulation:

  1. Customer Centricity was authored by Peter Fader
  2. professor of Marketing and developed by the Al West Jr Learning Lab at the Wharton School of the University of Pennsylvania

Examine the shift from a product-centric business model to a customer-centric one to benefit the bottom line.
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What is the purpose of customer-level data simulations?

Their key objective is to increase corporate market valuation by maximizing customer value.
Each period, thousands of actual customers with scores of variable attributes are generated by the underlying simulation model, providing students with a unique learning opportunity to run detailed analyses on customer-level data.


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