Statistical analysis with likert scale data

How do you Analyse data from a Likert scale?
Technically, we shouldn't use an ANOVA to analyse ordinal data - but almost everyone does.
Most people would argue that if there are multiple Likert scale items that are averaged (which is the case in our study) and this averaged data are normally distributed, then it is not a problem..

Data from Likert scales are sometimes reduced to the nominal level by combining all agree and disagree responses into two categories of "accept" and "reject". The chi-square, Cochran Q, or McNemar test are common statistical procedures used after this transformation.

5-Point Likert Scale Examples

5-Point Likert scales can assess various attributes, including agreement, importance, frequency, quality, and likelihood.
Below are examples of 5-point Likert scales for different characteristics.

Crafting Likert Scale Questions: Some Tips

You can successfully use Likert scale surveys for many topics, but you must write effective questions.
Poor questions can ruin your survey results.
Here are some tips.
1) Stay Neutral: Be careful not to bias the respondent.
Your questions should not steer towards positive or negative answers.
2) Keep it Simple: Make sure your statement is straightf.

Likert Scale Survey in Action: A Hands-On Example

Let’s put theory into practice with a real-world scenario.
Imagine you’re a product manager for an e-commerce company, and you’ve just launched a new website design.
You’re interested in gauging user experience, including the website’s ease of navigation.
You create a Likert scale survey that includes the following question: “The new website design.

Pros and Cons of Using A Likert Scale

Every research tool has strengths and limitations, and the Likert scale is no different.
Let’s dive into its pros and cons.

What Is A Likert Scale?

The Likert scale is a well-loved tool in the realm of survey research.
Named after psychologist Rensis Likert, it measures attitudes or feelings towards a topic on a continuum, typically from one extreme to the other.
The scale provides quantitative data about qualitative aspects, such as attitudes, satisfaction, agreement, or likelihood.
Likert sc.

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