Conversion Rate Goals
The conversion rate shows what percentage of people exposed to a call to action took that action.
For example, if 100 people visited your sales page and 10 of them bought your product.
The conversion rate of that page is 10%.
The formula is: (conversions / visits) x 100 = conversion rate percentage You can increase your revenue by increasing your c.
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Email Marketing Goals
Email marketing goals are typically based on the target number of subscribers you want to reach.
However, just like traffic, the number of email subscribers in and of itself is a vanity metric.
Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives.
Email Ma.
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How can you help your employees Master decision making?
Help your employees master this skill with 5 fresh ideas that drive change.
Decision Making is the art of making choices by identifying a decision, gathering information and assessing alternative resolutions before settling on one.
Decision Making:
- Set Goals for your Employees
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How do you set employee performance goals?
Decision Making:
- Use these examples for setting employee performance goals
Help your employees master this skill with 5 fresh ideas that drive change.
Decision Making is the art of
making choices by identifying a
decision, gathering information and assessing alternative resolutions before settling on one.
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Product Development Goals
Whether you’re selling physical products, info products or software, you’re probably engaged in ongoing product development.
You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadter’s Law.
Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadte.
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Product Engagement Goals
Product engagement goals are relevant to SaaS companies, marketplaces and social media networks.
The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value.
Product Engagement Goal Example: “Increase active time in-app by five minutes before the end of the ye.
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Revenue Goals
Revenue goals work well as the company’s primary goal.
But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the company’s revenue.
Revenue Goal Example: “Increase Q4 revenue by 25% by closing 25 new accounts.”
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Sales Goals
Sales goals work well as employee performance goals for salespeople.
You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle.
Sales Goal Example: “Close $900,000 worth of sales by the end of the current fiscal year.”
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Social Media Goals
Social media goals are typically based on the target number of followers you want to amass.
Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.).
Social Media Goal Example: “Increase Twitter engagement rate by 10% by the end of the year.”
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Traffic Goals
While traffic goals are relevant to all businesses that have websites, they are the most important for online businesses such as e-commerce stores and SaaS companies.
That being said, traffic in and of itself is a vanity metric, as you don’t want just any traffic.
You want to attract people who belong to your target audience.
That’s why you should .
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User Growth Goals
User growth goals are relevant to SaaS companies, marketplaces and social networks.
They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses.
User Growth Goal Example: “Increase monthly active users (MAU) growth by 20% by launching a new advertising campaign .
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What are performance goals?
Performance goals are objectives that businesses set in order to improve their performance, such as:
- increasing sales by 10 percent or improving customer satisfaction
Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two.
