Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age structure, fecundity (birth rates), mortality (death rates), and sex ratio (Dodge 2006). We introduce each of these in turn.
Demographics refer to the specific characteristics within a given population and include such things as
age, income level and geographic location. Demographic data can be collected in several ways, such as focus groups, surveys and polls, census collection and psychographic research.Demographics can include any
statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age structure, fecundity (birth rates), mortality (death rates), and sex ratio (Dodge 2006).Demographics are statistical data that researchers use to study groups of humans. A demographic refers to distinct characteristics of a population. Researchers use demographic analysis to analyze whole societies or just groups of people. Some examples of demographics are
age, sex, education, nationality, ethnicity, or religion, to name a few.The common variables gathered in demographic research include
age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers. Additional demographic factors include gathering data on preferences, hobbies, lifestyle, and more.
Traditionally, demographics provides consumer information based on factors that can include, but are not limited to:
- Age and generation groups
- Sex, gender, or sexual orientation
- Nationality
More items,Demography is widely used for various purposes and can encompass
small, targeted populations or mass populations