The best way to do this is with marketing segmentation.
Shotgun-style campaigns won't work anymore.
You need separate campaigns for every demographic.
So if you're a shoe brand targeting Gen Z college students and middle-aged homeowners, you would create different campaigns for each demographic..
Demographic—or more broadly, sociodemographic—statistics refer to characteristics of a population, such as age, race, ethnicity, gender, sexual orientation, income, education, and marital status..
The most useful demographic characteristics for your marketing strategies are age, gender, income, family status, religion/race/nationality, and education..
The Demographic Transition Model (DTM) is based on historical population trends of two demographic characteristics – birth rate and death rate – to suggest that a country's total population growth rate cycles through stages as that country develops economically..
Translating demographic infographics to PowerPoint is simple with Venngage’s Infographic Maker
Users can create their images specifically for PowerPoint and export the files straight into the tool for things like pitch decks, speeches and other presentations
One way to make an infographic for age demographics is by using a pie or donut chart to reveal how people’s ages are split in a single population group
When the number of age ranges is high, a bar chart may be more appropriate
