Target Demographic vs. Target Market – What’s The difference?
Target market and target demographic are closely related concepts with different scopes Identifying Your Target Demographic
Discovering your target demographic is a multi-step process that involves research and analysis Are You Ready to Find Your Target Demographic?
You can’t build a marketing strategy or any business strategy without a target demographic FAQs
What is a target demographic? Target demographics include information about your audience’s age, gender, income, geo-location, religion Demographic targeting or demographic segmentation is a type of market segmentation according to family size, religion, gender, age, ethnicity, education, and even income. These data can effectively be segmented into different markets, helping companies target customers more accurately than ever before.
A target demographic is one of the components of a
target market profile and lists the measurable characteristics of your audience using which you can identify them. For example, it could show that 60% of your audience has an annual income of $100K-150K.A target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:
Age Gender Location Education Socioeconomic statusSocio-economic data that describe a user. This group includes attributes, such as age, income, education, gender or geographic location. Using demographic data you can target your campaign for example at young people (eg. age 18-24), both female and male from towns with a population larger than 20,000.
Information such as age, gender, income, marital status, race, and other factors help brands discover who their customer base should be. A target audience profile filters a sizable potential customer base into an appropriate target market. In other words, demographic targeting helps brands target the right audience.
