How to write a powerful design brief in 9 easy steps- Start with an overview of the business.
- Cover the scope.
- Define the audience.
- Understand the competition.
- Set specific goals.
- Take inventory of what you already have.
- Set the schedule.
- Determine the budget.
A design brief is a document that outlines the core details and expectations of a design project for a brand. This document should be an easy-to-understand plan of how the project will be executed. An effective design brief aligns the company and designer's goals so everyone is satisfied with the final deliverable.
A design brief is a document for a design project developed by a person or team in consultation with the client/customer. They outline the deliverables and scope of the project including any products or works, timing and budget. Wikipedia