Audiovisual commercial communication

These are the principles for regulating audiovisual media services at European level

The Audiovisual Media Services Directive (AVMSD) covers all services with audiovisual content, irrespective of the technology used to deliver the content

The Directive acknowledges a set of core societal values applicable to all audiovisual media services

However, it provides lighter regulation to on-demand services where the users have a more active role, deciding on the content and the time of viewing

Audiovisual commercial communication is a term that describes various forms of promotion of goods and services, as regulated by EU law under the Audiovisual Media Services Directive

It reflects the directive’s scope – covering television, on-demand services and emerging advertising techniques