Complete your profile Start your Facebook audit by looking at your brand’s Facebook page as a visitor
By getting a sense of what your audience sees on your page, you understand what changes are implied
However, before making any changes, you should save all records for risk mitigation and legal purposes
How to run a social media audit: ,A 7-STEP TUTORIAL (and free template!) 1
Create a list of all your social media accounts You may think you know all your social accounts off the top of your head, but chances are, you’ve forgotten one or two
So start by listing all your social media profiles, including :,inactive ones
No one said conducting a Facebook audit is necessary every month, but at least once per quarter is highly indicated since it allows you to optimize your content on the go and not risk losing precious resources
With a well-curated content calendar, you can even set your desired posting time to make sure that your content goes live as scheduled
This is something you can easily do using eClincher, reducing the time you need to spend managing your social media
Your next Facebook audit should indeed include ,a thorough review of your calendar
No one said conducting a Facebook audit is necessary every month, but at least once per quarter is highly indicated since it allows you to optimize your content on the go and not risk losing precious resources
At its most basic level, an audit is used to identify the good, the bad, the ugly in a Facebook ad account
This process eliminates any sort of guesswork for you moving forward in that account - you know exactly which campaigns you want to allocate more spend to, and which campaigns you need to tweak more as they aren't cutting it
Social-networking service owned by Meta Platforms
?billion monthly active users
And ranked third worldwide among the most visited websites.It was the most downloaded mobile app of the 2010s.
Has faced a number of privacy concerns.These stem partly from the company's revenue model that involves selling information collected about its users for many things including :
Advertisement targeting.Meta Platforms Inc. has also been a part of many data breaches that have occurred within the company.These issues and others are further described including :
User data concernsVulnerabilities in the company's platform
Investigations by pressure groups and government agencies
And even issues with students.In addition
Employers and other organizations/individuals have been known to use Meta Platforms Inc. for their own purposes.As a result
Individuals’ identities and private information have sometimes been compromised without their permission.In response to these growing privacy concerns
Some pressure groups and government agencies have increasingly asserted the users’ right to privacy and to be able to control their personal data.
