The company, called Aviation American Gin, is the latest celebrity-backed alcohol brand to be snapped up by Diageo (DEO), the world’s largest spirits company
Diageo (DEO) also bought George Clooney’s tequila brand, Casamigos, in 2017 for $700 million, with up to an additional $300 million based on performance over a decade
Please note: bottles may have original black label, or the special edition Wrexham AFC label (the Welsh football club that Ryan Reynolds and Rob McElhenney own!) Aviation gin is a brand of gin brought to fame by Ryan Reynolds
it is distilled in small batches in Portland, OregonRyan Magarian, one of the creators of Aviation, came up with the term “New Western Dry Gin” to describe what the distillery was doing: gins where the first taste was botanical, not juniper
With this, Aviation revolutionized domestic gin because it wasn’t as juniper-forward as the London Drys and Navy Strengths that people were more familiar with
