Benchmark polls can be defined as surveys conducted to establish a baseline measurement of public opinion or sentiment on a particular issue,
A benchmark poll shows them what types of voters they are sure to win, those they are sure to lose, and everyone in-between these two extremes. This lets the campaign know which voters are persuadable so they can spend their limited resources in the most effective manner.
Benchmark polls
A benchmark poll is generally the first poll taken in a campaign. It is often taken before a candidate announces their bid for office, but sometimes it happens immediately following that announcement after they have had some opportunity to raise funds.
Type of survey
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample.
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
A person who conducts polls is referred to as a pollster.
Type of survey
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample.
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
A person who conducts polls is referred to as a pollster.