“At Nespresso, Neolane is the platform to manage our cross-channel campaigns, from master customer data to campaign execution. Additionally, both our creative and analytics are managed using Adobe solutions,” said Didier Richer, head of CRM, Nespresso.
What is Adobe Neolane?
In 2013, the company was acquired by Adobe, and slowly re-branded. Now it is called Adobe Campaign, there are Standard and Classic versions. The Neolane software provides a cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics.
What CRM systems does Neolane integrate with?
Neolane integrates with multiple CRM systems including Salesforce.com, Microsoft Dynamics CRM and Oracle/Siebel CRM On Demand. ^ "Neolane Lands $27 Million For Conversational Marketing Tech".
When did Neolane start?
The first office opened in the Paris area in 2001. In 2005, the London area office opened followed by an office in Copenhagen. In December 2006, Neolane opened the first US office in the Boston, MA area. Offices in Munich, Sydney, and Singapore were opened in May 2013.
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