Google Search Engine Optimization Starter Guide
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Introduction to Search Engine Optimization
Section 1: Introduction to SEO What is SEO? Google Replaces the Phone Book How Search Engines Work What it Takes to Rank Long-Tail Concept & Theory Content is King How to Approach Your SEO Strategy Section 2: On-Page SEO Website Content URL Structure Pictures Title Tags & Meta Tags Headline Tags Internal Linking Section 3: Off-Page SEO |
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you.
Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly. SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web. Are you on Google?
There are several things to consider when getting started with SEO. Do some keyword research and make a list of all the keywords for which you would like to rank on the search engines. Rank this list in order of priority or relevance to your business.
Compared to on-page SEO, off-page SEO can certainly be more difficult to execute. Off-page SEO entails building relationships with other websites through the creation of attractive content, or reaching out to the people who run the websites. This process of building relationships is called link building.
To get started, test your site in the URL inspection tool or Rich Results Test to see how Google sees your site. Googlebot is Google's web crawling bot that discovers new and updated pages for the Google index. For more information about the process, go to How Google Search Works. You may be surprised to find that Google doesn't always see everythi
Googlebot navigates from URL to URL by fetching and parsing links, sitemaps, and redirects. Googlebot treats every URL as if it's the first and only URL it has seen from your site. To make sure that Googlebot can find all the URLs on your site: 1. Use elements that Google can crawl. Ensure that all pages on the site can be reached by a link fro
While Google does run JavaScript, there are some differences and limitations that you need to account for when designing your pages and applications to accommodate how crawlers access and render your content. Learn more about the basics of JavaScript SEO or how to fix Search-related JavaScript problems. To learn more about how Google handles JavaSc
To make sure that Google finds your new or updated pages quickly: 1. Submit sitemaps. 2. Ask Google to recrawl your URLs. If you're still having trouble getting your page indexed, check your server logs for errors. developers.google.com
Googlebot can only find content that is textually visible. For example, text in videos is invisible to Googlebot. To make sure that Google Search understands what your page is about: 1. Make sure that your visual content is expressed in text form.For example, a product category page that contains a list of images of shirts with no textual context a
Google doesn't automatically know that there are multiple versions of your site or content. For example, a mobile and desktop version, or international versions of your site. To make sure that Google serves the right version to users, you can: 1. Consolidate duplicate URLs. 2. Tell Google about localized versions of your site. 3. Make your AMP page
There are several ways to block Googlebot: 1. To block Google from finding your page, restrict access to your content to logged in users (for example, use a login page or password-protect your page). 2. To block Googlebot from crawling your page, create a robots.txt. 3. To block Google from indexing your page but still allow crawling, add a noindex
A rich result can include styling, images, or other interactive features that can help your site stand out more in Search results. You can help Google understand your page better and show rich results for it in Search by providing explicit clues about the meaning of a page with structured data on the page. If you're not sure where to start, explore
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This document first began as an effort to help teams within Google but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines Although this guide won't tell you any secrets that'll automatically rank your site |
The technical requirementscover the bare minimum that Google Search needs from a web page in order to show it in search results. There are actually very few technical things you need to do to a web page; most sites pass the technical requirements without even realizing it.
The spam policiesdetail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search. Sites that focus on providing the best content and experience for people and uphold the spirit of our principles are more likely to do well in Google Search results.
Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly. SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web. Are you on Google?
It is suitable for both SEO beginners and SEO Experts. Any SEO advice given by Google is worth reading and taken into account. Click the link below. This will open the eBook in a new browser tab. Right-click anywhere in the document and select SAVE AS for downloading this Google SEO eBook as PDF.
If you are looking for a quick introduction to SEO, then this is the eBook to download and read. It explains what is SEO and how it works in a simple to understand language. Click the link below to go to the eBook download page. Once you enter your details, you’ll get instant access to the eBook download link. 9. How to Write Content that Converts
The option to download a PDF is also a great opportunity to get a visitor’s contact information. Simply offer the PDF as something that will be emailed to your users in exchange for their name, email, etc. Optimization for PDFs follows much of the same best practices as “traditional” SEO.
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Jan 20, 2016 · Google Search Engine Optimization Starter Guide (PDF) On-Page SEO: Anatomy of a Perfectly 1/20/2016 11:33:42 AM
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On-page SEO is important After all, you don’t want Google to view your site as a neglected portal Basically, you want to link to your internal pages using the keyword that best defines that page When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages
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SEO PowerSuite 8 Major Google Algorithm Updates, Explained 3 Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time How to adjust: Monitor your link profile’s growth and run regular audits with a backlink checker like SEO SpyGlass
þ Search Engine Optimisation (SEO) 7 Steps Guide þ Google Adwords Paid Search 7 Steps Guide þ Social media marketing 7 Steps Guide We also have in-depth guides on marketing using all the major social networks
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