https://www.tse-fr.eu/sites/default/files/TSE/documents/conf/2017/ADRES/anna_dannunzio.pdf
22 juin 2010 behavioural advertising the Opinion calls upon publishers to share with ad network providers the responsibility for providing information ...
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6 mars 2018 States (members include advertising agencies advertisers
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6 nov. 2007 distinct markets based on the type of ads sold by the publishers and the ... through an advertising network) but the cost of the ad serving ...
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this paper we quantify the value and investigate the determinants of a successful advertiser-publisher match
(5) Ad networks pool online space obtained from publishers and allocate it among advertisers that have submitted their ads to the network for placement. A
10 déc. 2021 an empirical study of the supply side of this market: ad-selling units of online publishers and ad-networks (third party players who ...
11 mars 2008 Ad networks generate revenues (paid by advertisers for access to publishers' ad space inventory) that are shared between the network manager (as ...
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