The agencies media buying services
FacultyToolkit Modules DATAXU
6 nov. 2020 FreeWheel SpotX
connected tv advertising market dynamics
there are demand-side platforms (DSPs) and advertiser ad servers. Google is the leader at For instance the ID Google's SSP shares with its own DSP is.
CasestudyonMarketpowerandtransparencyinopendisplayadvertising
The ability of DSPs to directly connect to the ad server is particularly important since the role of the independent SSP/Exchange is changing and many DSPs
Beeswax Response to Interim Report
22 mai 2014 Rise of Programmatic Pharma Advertising. Buy-side (DSP). Sell-side (SSP). Ad Agency. HCP Website. Publisher Ad Server. Analog Ad Sales.
amm programmatic advertising proclivity media inc
switching ad server. Publishers using independent SSPs could be able to access Google DSPs on comparable terms to Google's own SSP.
Appendix M Potential interventions in digital advertising FINAL
26 févr. 2021 Campaign setup in publisher ad server either pushed from publisher ... proposals
A&A Digital Services Pty Limited (June )
13 mai 2022 The architecture is designed for publishers of ad-supported web sites. ... address (URL). SSP VPC. DSP VPC. Publisher. Ad Server. Private.
aws adtech privatelink network ra ?did=wp card&trk=wp card
function) owned by the same firm. Assessment of separation of Google's advertiser-facing functions (DSP) from publisher-side functions (SSP and ad server).
Appendix ZA Separation remedies AD TECH SEPARATION ONLY v.
value chain (advertisers DSPs
Appendix H