11 mars 2008 Ad networks (e.g. ad pepper advertising.com
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DoubleClick is a leading provider of 'ad serving' technology. Online publishers sell advertising space on their websites in order to generate reve- nues.
6 nov. 2007 DoubleClick is the leading provider of ad serving services or. “tools” for display ads for Internet publishers advertisers
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On the demand side there are demand-side platforms (DSPs) and advertiser ad servers. Google is the leader at each. * Toulouse School of Economics
CasestudyonMarketpowerandtransparencyinopendisplayadvertising
servers track ad performance and manage a publisher's ad inventory. There are many popular advertiser-side ad servers (e.g. Adform Adslot
competition in display ad technology pdf
5 mai 2020 and DV360 also both buy on Google's Ad Manager ad exchange and on third-party ad exchanges. Campaign Manager provides advertisers ad serving ...
Google Report from Daniel Bitton and Stephen Lewis ( May )