7 mar. 2014 "Do local celebrities have the same effect on the voters as national celebrities?" A local celebrity may be defined as a person who is ...
18 jan. 2019 ABSTRACT. This article aims to identify the effects of the use of different celebrities as a sponsor of local health and beauty.
Thanks to the support of local celebrities and businesses and the attendance of over 1
local celebrities business
https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118475089.ch12
Findings – Celebrity endorsements are more effective when the advertisement features celebrities as socially close social category; furthermore these effects
Celebrity Endorsement Local Celebrities
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Celebrity Endorsement Local Celebrities
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https://www.tandfonline.com/doi/pdf/10.1080/19392397.2015.1045303
In Flanders for instance
31 oct. 2019 Main finding: Results showed that it was the attractiveness and trustworthiness of local celebrities that had a significant effect on generation ...