The Impact of Guerrilla Marketing on Brand Image: Evidence from
Received: December 15 2020 Revised: March 06
JAKO
PowerPoint Print Presentation
20 janv. 2020 Digital guerilla marketing campaign around WEF-2020. Campaign objective. 1. Brand awareness: positioning UBS as sustainable.
UBS @ WEF
The influence of guerrilla marketing on consumers' purchasing
Conclusion: The impact of guerrilla marketing on purchasing behavior mainly depends on the brand image and how innovative the guerrilla campaign is.
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TERMINOLOGICAL AND HISTORICAL BACKGROUND OF
In essence guerrilla marketing is an offensive marketing strategy DOI: 10.2478/sc-2020-0009 ... highly targeted to subversive advertising campaign.
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2020). Cambridge advanced learner's dictionary (2005) mentioned to the word; guerrilla as Instances of guerrilla marketing campaigns are organised by.
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2 mai 2021 empirically conducted guerilla marketing campaigns will be ... in the study of Franz-Rudolf Esch and Werner Kroeber-Riel (Parker 2020 14).
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