Stacking the Tech: Has Google harmed competition in online
Sep 15 2020 the “ad tech stack”—a term that describes the various functions ... platforms means that Google cannot hold market power in advertising.
Appendix M: intermediation in open display advertising - Introduction
Jan 14 2020 advertisers and publishers – the so called 'adtech stack'. ... 1 Following the IAB
Appendix M intermediation in open display advertising WEB
Appendix R: fees in the adtech stack - GOV.UK
We note that the Plum study includes an additional element of the supply chain in its analysis – trading desks. However our definition of DSP charges is wider
Appendix R fees in the adtech stack WEB
News UK response to statement of scope
Jul 30 2019 lack of competition and transparency (facilitated by the platforms) in the ad tech stack means that publishers are not seeing the revenues ...
News UK response to Statement of Scope
Market power and transparency in open display advertising – a case
interest based on 'data leakage' which means that a publisher's unique audience for both publishers and advertisers is known as the 'ad tech stack'.
CasestudyonMarketpowerandtransparencyinopendisplayadvertising
Roadmap for a Digital Advertising Monopolization Case Against
May 6 2020 Digital Advertising Market Definition
Roadmap for a Case Against Google
How Digital Disruptorsare Transforming D2C with Best-in-Class
Four tools together create a best-in-class tech stack that lets D2C compete for the same ad impressions social media platforms are charging more.
D C Technology Stack Playbook ?mkt tok=MTM LUNETi NTAAAAGCiONNAtLAapmnDZziF D bkusPwQ BuQ GMPYt RKYPyVj oNKMSD CKZX jO TxNHtce UsP k OYUXKPqyeYykk RD FOI yYwtw n
SUBMISSION TO THE AUSTRALIAN COMPETITION AND
May 15 2020 Market definition. News Corp Australia considers the scope of the relevant markets to be the market for the supply of ad tech services in ...
News Corp Australia ( May )
IAB / 4A's STANDARD ADDENDUM FOR DIGITAL VIDEO
Mar 1 2018 What is the Full Tech Stack CPM (Cost Per Thousand Impressions)? ... “Dynamic Ad Insertion” means video ad technology that enables video ads ...
As IAB LFV Addendum MARCH FINAL
Context Aware Software Stacks for Mobility
Typical Autonomous Drive (AD) software stacks provide localization object detection and This paper describes an architecture to define context-aware.
D ESAAMM paper
- ad tech stack definition
- ad technology stack definition