FAKE-VERTISING AND MOBILE GAMES: CASE STUDY OF 'PULL
mobile gaming sector by applying a discursive analysis. KEY WORDS: advertising design
MAGO CT
This is an author produced version of a paper published in
advertising in mobile games' published in Convergence – The International Journal of Research into New Media Technologies. Carolina Martínez
FULLTEXT
— An Analysis of U.S. Mobile Game Advertising Trends in 2021
number of non-game ads they remain an important option for mobile games as well. Ad Network Trends. U.S. share of voice for mobile games vs. non-game apps
state of mobile game advertising
An in-depth study of Free-to-Play (F2P) in-game advertising in
Q8: What would you expect the approximate revenue split between Ads & IAP to be in your highest monetizing F2P mobile game?
Adsurvey report
05122021 DRAFT MRC Interim Guidance on In-Game Measurement
Sep 9 2021 Guidelines)
MRC Interim Guidance on In Game Measurement FINAL
Consumer Acceptance of Advertising in Mobile Games
This research investigates consumer acceptance towards Mobile Game Advertising in particular consumers' acceptance of Advergames
Steffen and Menzenbach
THE MOBILE NATIVE AD FORMATS
MMA Mobile Native Advertising Committee . forms including written stories
the mobile native formats final
Game Theoretic Analysis of Cooperation Stimulation and Security in
Abstract—In autonomous mobile ad hoc networks nodes belong to different authorities and pursue different goals; therefore
Game in the Game: Examining In-App Advertising in Mobile Sports
When in-app games were investigated in terms of appearance on screen the great majority of mobile sport game ads were interstitial ads.
A Game Theoretical Approach to Evaluate Cooperation Enforcement
Introduction. An ad hoc network is a collection of wireless mobile hosts forming a temporary network without the aid of any.
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