FAKE-VERTISING AND MOBILE GAMES: CASE STUDY OF 'PULL
mobile gaming sector by applying a discursive analysis. KEY WORDS: advertising design
MAGO CT
This is an author produced version of a paper published in
advertising in mobile games' published in Convergence – The International Journal of Research into New Media Technologies. Carolina Martínez
FULLTEXT
An in-depth study of Free-to-Play (F2P) in-game advertising in
in-game advertising in Mobile Games. October 2015. RESULTS REPORT Q1: What audience does your highest monetizing F2P mobile game mainly target?
Adsurvey report
Consumer Acceptance of Advertising in Mobile Games
disturbance influence consumer acceptance of mobile game advertising. Keywords: Mobile advertising games
Steffen and Menzenbach
Game in the Game: Examining In-App Advertising in Mobile Sports
When in-app games were investigated in terms of appearance on screen the great majority of mobile sport game ads were interstitial ads.
Energy Cost of Advertisements in Mobile Games on the Android
Abstract—Advertisements (ads) are a common source of revenue for monetizing free mobile applications but increase the energy consumption of a mobile device
— An Analysis of U.S. Mobile Game Advertising Trends in 2021
contrast AdMob has become more gaming focused on Android since the start of 2020. Quarterly U.S. Android share of voice from mobile games by ad network
state of mobile game advertising
The Price to Play: a Privacy Analysis of Free and Paid Games in the
Feb 7 2022 74% would also watch an in-game ad if they get an in-app perk in return. As ads are an integral part of mobile gaming
A Marketer's Guide To How to Win at Mobile Games
advertising spend in mobile games are not easy to come by mobile app data and Correct marketer misperceptions about advertising in mobile gaming.
mobile games guidance report final
MOBILE GAMERS IN CHINA
Mobile gaming as a daily habit. Rewarded video and playable ads are the most effective formats. 08. 17. Chinese mobile gamers play fewer games for longer.
Mobile gamers in China EN ? a
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