National vs. Local Celebrity Endorsement and Politics
7 mar. 2014 "Do local celebrities have the same effect on the voters as national celebrities?" A local celebrity may be defined as a person who is ...
The Effects of Celebrity Endorsements towards Purchase Intention
18 jan. 2019 ABSTRACT. This article aims to identify the effects of the use of different celebrities as a sponsor of local health and beauty.
Local Celebrities and Businesses Unite in Support of Easter Seals
Thanks to the support of local celebrities and businesses and the attendance of over 1
local celebrities business
Recognition Gratification
https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781118475089.ch12
Effects of narrowed social distance on local and international
Findings – Celebrity endorsements are more effective when the advertisement features celebrities as socially close social category; furthermore these effects
Standard template for PM and short reportsat JIBS
Celebrity Endorsement Local Celebrities
FULLTEXT
Standard template for PM and short reportsat JIBS
Celebrity Endorsement Local Celebrities
FULLTEXT
Localebrities adopted residents
https://www.tandfonline.com/doi/pdf/10.1080/19392397.2015.1045303
thickenings of celebrity cultures and the role of cultural (working
In Flanders for instance
Local and international celebrity endorsers' credibility and consumer
31 oct. 2019 Main finding: Results showed that it was the attractiveness and trustworthiness of local celebrities that had a significant effect on generation ...