Marketing's "Scarlet Letter": The Theory and Practice of Corrective
marketing regulation that corrective advertising brings to the surface. An Overview 'Legislative actions in the early 1980s required for example
Corrective Advertising and Affirmative Disclosure Statements: Their
Jacob Jacoby is Merchants Council Professor of Marketing at New York. University effective September 1982. Margaret C. Nelson is a doctoral.
Corrective Advertising and the FTC: No Virginia
https://repository.law.umich.edu/cgi/viewcontent.cgi?article=4500&context=mlr
A Longitudinal Study of Corrective Advertising
before deceptive advertising influenced market behav- ior by reducing a respondent firm's original sample of 86 ( a 16.3 % attrition rate) completed.
Corrective Advertising--The New Response to Consumer Deception
unless it corrects the false impression that its prior advertisements may have created. If for example
Money Damages and Corrective Advertising: An Economic Analysis
damage awards for corrective advertising are not always of momen- factor which companies must consider in product marketing and litigation decisions.
Objective Approach to Detecting and Correcting Deceptive Advertising
1 oct. 1978 All of the modifications resulted in milder forms of corrective advertisements. For example in the Ocean Spray77 case
An Experimental Evaluation of a Proposed Corrective Advertising
E. Adkinson is a marketing graduate student at the University of Florida. or company) were used to deliver the corrective advertisement and three levels of
The "Corrective Advertising" Remedy of the FTC: An Experimental
An empirical study of the effectiveness of corrective advertising. the market and (3) to deprive firms from falsely ... For example
winking in the dark:* an analysis of corrective-advertising damages
of proof necessary to recover corrective-advertising damages.6 In for market damages Jones would owe Michaelson's
winking in the dark an analysis of corrective advertising damages under the lanham act and the effect on the american economy
- corrective advertising marketing definition