DIGITAL MARKETING ATTRIBUTION
However the increase in data from social
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DIGITAL ATTRIBUTION PRIMER 2.0
attribution data within the reporting and optimization process. IAB Advanced Attribution Working optimizing digital advertising or marketing campaigns.
Digital Attribution Primer FINAL
Digital Marketing Attribution: Understanding the User Path
2 nov. 2020 Keywords: measurement; performance analysis; predictive models; digital marketing; user path; attribution model; data-driven attribution.
Data Analytical Way to Identify an Appropriate Attribution Model for
1 déc. 2016 Description of attribution modelling in digital marketing (comparison of heuristic and probabilistic models). - Traffic data description.
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Shapley Meets Uniform: An Axiomatic Framework for Attribution in
13 mai 2019 Digital economy online advertising
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Master Thesis: Data Science and Marketing Analytics
Interpretable Machine Learning for Attribution Modeling. A Machine Learning Approach for Conversion Attribution in Digital Marketing. Student name:.
Martodipoetro Final Thesis
Multi-touch Attribution in Online Advertising with Survival Theory
With the ever enhanced capability to tracking advertisement and users' interaction with the advertisement data-driven multi-touch attribution models
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Additional Multi-Touch Attribution for Online Advertising
contextual information and the user feedback data online advertising systems deliver ads to standard attribution model in digital advertising industry.
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