Table 3 – Case 1: Business model compared to affiliate marketing revenue share There have been made many definitions of the term Internet advertising
to define the website that is promoting the brand or products In later chapters we'll look more in-depth at the business models
Define electronic commerce (EC) and describe its various categories Describe and discuss the content and framework of Describe some EC business models
Marketing as a “generic business concept” is the basis of entrepreneurship E-commerce means commercial transaction conducted on the internet