Product, Price, Place, Promotion, People, Process and Physical evidence The 7 P being the core and the next 3 P's being the extended marketing mix
Process and Physical Evidence (Clarity marketing Ltd, 2005) However, the additional three Ps had been invented to maximize the performance of the
Figure 2 1 The 7Ps of the classic marketing mix 3 2 2 What is the marketing mix? Product Price Place Promotion People Processes Physical evidence
The process is explained step by step Questions to help adapt the marketing mix strategies (7Ps) to EBMOs' service provision:
Also known as the 4 Ps (Product, Place, Promotion, Price), or; Known as the 7 Ps in the Extended Marketing Mix (adding People, Physical Evidence and Process)