These 4 'P's are called as elements of marketing and together they constitute Promotion is done through means of personal selling, advertising,
They also defined marketing mix as the set of tactical marketing tools that the firm blends to produce the response it wants in the target market (Kotler and
Or where you can innovate o The essence of strategy or strategies is choosing a valuable position or positioning rooted in marketing objectives, strategies and
4Ps make up a typical marketing mix - Price, Product, Promotion Place: Place is defined as the location where a firm expects to find its customers
In Price Toyota Avanza uses the market-oriented pricing strategy, where the seller compares similar products being offered in the market then sets the price
30 sept 2020 · Keywords: 4Ps; marketing mix; micro and small-scale traders; fresh produce; marketing strategy; household incomes
the “home” where the product resides Promotion product exposure and public relations efforts via advertising 4 P 's o