influence each step of the decision-making process will be presented and To start with it is necessary to define the term "consumer behaviour"
consumer decision making can be viewed as three different but interlocking stages: the input stage, the process stage, and the output stage as shown in
consists of various steps through which the buyer passes in purchasing a product or models, though, do not explain customer behavior in other markets
thinking- called the consumer decision-making process model This particular model has five elements that explain sequential steps as a consumer makes a
clearly define the nature of the decision you must make This first step is very important information is internal: you'll seek it through a process
Even the today's biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing This research is aimed to describe factors
MULTIPLE ENGAGEMENT POSITIONS: Modern consumers can enter and engage in the decision- making journey at numerous stages, not just at the top-of-the-marketing-