A hierarchical marketing communications model of online and offline media synergies
Commerce Marketing A hierarchical marketing communications model of online and offline media synergies
[PDF] [PDF] Impact of Brand Familiarity on Online and Offline Media Synergy
Marketing communication actions include paid search, display, partner site links, television and out- of-home advertising Brand D is a US apparel retail brand
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Direct mail only contributed to the online visits, without any synergies • Wiesel, Pauwels, and Arts (2011) found multiple online–offline synergies in a model
[PDF] [PDF] How advertising in offline media drives reach of and engagement
Naik, P A , and K Peters 2009 A hierarchical marketing communications model of online and offline media synergies Journal of Interactive Marketing 23,
[PDF] [PDF] True Synergy for Real Effects: How to Control Integrated Marketing
Besides television and online ads, various other media such as radio, print, “A Hierarchical Marketing Communications Model of Online and Offline
[PDF] [PDF] 14 Integrated Marketing Communication Program And Brand
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies, [doi:DOI: 10 1016/j intmar 2009 07 005] Journal of lnteractive Marketing,
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Integrated marketing communication
Brand optimizer model
in the six ms model of marketing communications
strategic intent refers to:
owned media encompasses various types of media such as:
Encoding is forming verbal and nonverbal
Consumers in an active shopping mode
The key to a successful emotional advertising appeal is to use the emotion to
