19 jui 2019 · E 2 Description of the population to study Market segmentation has been an important topic in marketing literature over the decades
A successful company needs to gain competitive advantage by looking closely at the Page 5 Texila International Journal of Management Volume 3, Issue 2, Nov
14 oct 2020 · Market segmentation can also help to inform other important business decisions regarding how you get your product to customers
which are important to the company The fifth step is to “select target markets” This step is not a part of the segmentation process but a natural result
1 Use of segmentation in marketing and business strategy 2 Decisions required 2 What product/service offerings will meet the target segments' needs
Because of the needs, preferences, and behaviors of segment, consumers are similar but not identical (Kotler, 2001) T Page 2 American Journal of Business